American Red Cross
We were thrilled when the American National Red Cross approached Howry to help brand one of their largest fundraising events in San Francisco. We created an engaging theme for the black-tie event, complete with eye-catching graphics for the invitations, programs, banners, and signage. Our "red monochrome" concept was designed to be simple yet bold and economically sound for the non-profit. We're proud that our creative and eye-catching themes generated excitement and contributed to raising record funds for the event over many years. We and valued our multi-year collaboration with them.
AtEdge
Serbin Communications partnered with Howry to brand AtEdge, a high-end marketing program designed to feature the world's leading photographers. The new brand demanded a sophisticated design that would resonate with the most influential directors, producers, and global brands in the industry. Our team at Howry created a comprehensive identity system, including marketing brochures and a unique sourcebook system that presented each photographer's work in an art book style. This approach successfully attracted twice the number of photographers as initially anticipated, and the sourcebooks became essential resources at top creative agencies.
“Howry was instrumental in helping us launch our AtEdge brand program a decade ago and continues to keep us current by creating fresh concepts each year. Our strong AtEdge marketing program is a critical component of our success and we are lucky to have Howry as a partner.”
Glen Serbin, President, Serbin Communications